A Chicago tech startup has developed a way to make coolers digital in New York. Cooler Screens has entered into a multi-year partnership with Microsoft to create the technology. These digital screens allow retailers to target ads to consumers based on their age, gender and other attributes. It also uses cameras to determine whether a shopper is a man or a woman, which means that ads are more likely to be relevant to their interests.
The company has developed a new, IoT-enabled platform coolers digital that replaces traditional cooler doors. The Cooler Screens platform provides consumers with the latest information on the products they purchase, making their shopping experience more efficient and informative. The feedback from pilot locations is overwhelmingly positive. Using the technology has made it 80 percent easier for shoppers to find the products they want. Its new interface makes shopping at the supermarket easy and convenient for everyone, from shoppers to store managers.
The company’s first cooler model, called the MetroClick, has an LCD display with interactive nutritional information. Customers can see an image of the drink, the price, and other information. They can also see special offers. The screen has thin, banner-like ads that change continuously, and it can even take up several doors. The Cooler Screens have been testing in Walgreens pilot stores, where they’ve seen a 50% to 100% increase in sales.
Digital cooler doors are gaining ground in the grocery industry. According to the Wall Street Journal, Walgreens has begun testing the technology in a few of their stores. The company, which is backed by Microsoft, uses cameras and sensors to display personalized food and drink options on their screens. While the technology may be early, it is already transforming the grocery industry. A retailer can enter the digital media business by offering its brands the ability to reach vast consumer audiences.
The technology behind the Cooler Screens allows retailers and brands in New York to tap into the massive potential of the digital market. By incorporating a transparent LCD screen into the cooler, consumers can engage with brands and receive targeted ads. Some retailers are even integrating the technology into their own stores. They will also be able to monitor their sales and improve their profitability. The Wall Street Journal reports that the technology is already in use in some Walgreens pilot locations.
The MetroClick cooler is one of the most advanced digital devices in the grocery industry. Its sleek design and transparent LCD display allow consumers to interact with brands and make better purchases. The Cooler Screens also enable advertisers to monetize the advertising space on the screens. The company’s pilot locations found that consumers had more access to the technology than before. They also noticed a significant increase in revenue. The technology has helped the brand grow into a global brand.